TAZO REGENERATIVE
THE ASK
To get consumers to choose TAZO Regenerative tea bags as their premium beverage of choice and to highlight TAZO’s sustainable business practices.
TAZO set a goal to become 100% Regenerative Organic by 2029. That’s why TAZO took action to transform their four best-selling tea blends using agricultural practices that not only sustain the planet but regenerate it.
CONTEXT
People think sustainability is the only answer to a healthy tomorrow.
INSIGHT
TAZO is issuing a nationwide challenge to one-up ourselves by making choices that positively impact our communities and our planet.
SOLUTION
By flipping the script on traditional advertising, TAZO is marketing regeneratively by creating campaigns that are plantable, produce zero waste, and bring together communities.
WHY WOULD THIS WORK?
ROLE
Art Direction, Graphic Design
Art Direction: Ava Selvaggi
Graphic Design: Ava Selvaggi
Copywriting: Chanel Samson, Fathma Sulaik
CREDITS
