LIQUID DEATH
The Ask
Develop one, big, hilarious press-worthy idea (stunt/activation/merch item) that gets people talking about Liquid Death during Back-To-School.
Context
Liquid Death is an evil plan to make the world healthier and more sustainable.
Insight
Don’t trust the can.
Liquid Death makes drinking water look cool with its misleading branding. This back-to-school season, students are letting loose with a cold one.
Solution
Plays into the misconception of the can design.
Reassures parents that Liquid Death is a healthy choice for kids because it’s just water.
Makes kids look cool just by drinking water.
Why would this work?
Role
Strategy, Art Direction, Graphic Design, Copywriting
Art Direction: Gabby Pace
Graphic Design: Gabby Pace
Storyboard Art: Megan Hsu
Credits
*Had the pleasure of pitching the campaign to Andy Pearson, VP of Creative at Liquid Death
