GOOD HEAD
The Ask
Identify and select a problem, issue, or opportunity tied to a specific United Nations Sustainable Development Goal (SDG), and create and design a product or campaign to address the problem and/or shift people's attitudes, perceptions, and behaviors toward a specific issue.
Only 27.8% of students who used Student Psychological Services during the 2019-2020 school year were men.
Context
Male students don’t feel comfortable speaking up about their mental health and seeking help.
Insight
Good Head is committed to empowering men to start mental health conversations on campus by incorporating education with humor, making men’s mental health more approachable.
Solution
The name itself catches the attention of the target audience, male college students.
The Good Head hats themselves serve as conversation starters around campus.
Everyone has male friends or family members they care about.
Why would this work?
Role
Strategy, Event Coordination
Art Direction: Camden Andl
Graphic Design: Camden Andl
Strategy: Taylor Chau, Miranda Nugent, Austin Randall
Credits
