PALOMA WOOL
Context
Paloma Lanna launched her fashion project in 2014 so she could focus on artistic exploration.
Insight
The creative process is the essence of the project.
Inspire fashion and art enthusiasts through the use of strong visuals of the project’s journey to create a desire to stay updated with Paloma Wool.
Solution
By emphasizing the importance of artistic exploration and collaboration, as well as maintaining a free and organic aesthetic, the campaign resonates with the target audience. Utilizing compelling visuals to document the project's evolution nurtures a feeling of connection, igniting curiosity and loyalty among Paloma Wool's followers who value genuine creativity and fresh viewpoints.
Why would this work?
Role
Art Direction, Video Editing, Graphic Design
