GOLF WANG
To kick off the World Cup, Golf Wang releases its Soccer Capsule to introduce GWFC, Golf Wang Football Club, featuring Héctor Bellerin, a star player from FC Barcelona and hailed as soccer's most stylish man by New York Times and GQ Spain.
Context
Sports fans love collecting exclusive memorabilia.
Insight
In celebration of its new collection, Golf Wang will offer signed limited edition sports cards featuring Héctor Bellerin as a special gift with purchases from the Soccer Capsule.
Solution
Soccer fans are excited about the World Cup and are eager to engage in every possible way.
The allure of streetwear lies in its exclusivity, so the cards enhance this aspect.
Offers more incentive to purchase the new collection.
Why would this work?
Role
Art Direction, Graphic Design
