HANES
Hanes makes everyday apparel beloved by people worldwide, even as new brands emerge.
Context
Hanes makes apparel for people who are comfortable being themselves.
Insight
No matter how old you are, you can depend on Hanes for its simplicity and quality. Be the best version of yourself in Hanes.
Solution
Promotes a sense of empowerment and self-confidence, which fosters stronger emotional connections with consumers.
Consumers value consistency and know they can trust Hanes to deliver comfortable and durable apparel time and time again.
Appeals to a wide demographic range.
Why would this work?
Role
Art Direction, Graphic Design
