ALLY
2023 Effie Collegiate Brand Challenge - Silver Honor
The Ask
Build Ally brand awareness, consumer advocacy, and consideration amongst Mass Middles (30-54 years old; $500K in investible assets).
Context
Despite adults being aware of Ally, a majority are not using Ally.
Whether it’s marriage or career transitions, change is everywhere, and big life changes are accompanied by big financial changes.
Insight
Ally will encourage confidence to conquer life changes by showing what change can look like with us: fun and easy.
Solution
Authentic to its fun, human brand, history as a change-maker, accessible products and services, Ally has an opportunity to support millennials through their life changes.
Why would this work?
Role
Research, Strategy, Art Direction, Graphic Design, Video Editing
Research: Shaun Holmes, Makenna Mottram, Faith Nishimura
Strategy: Shaun Holmes, Makenna Mottram, Faith Nishimura
Analytics: Makenna Mottram, Faith Nishimura
Graphic Design: Shaun Holmes, Faith Nishimura
Credits
Awards
*Had the pleasure of pitching the campaign at the Ally Headquarters in Detroit, Michigan.
