THE MARTIN AGENCY
Strategy Department 5in5
The Ask
Introduce yourself to The Martin Agency Strategy Department using 5 slides.
Context
As the first-ever Communications Strategy Resident, it was important to capture everyone’s attention and set a high standard this summer.
Food menus grab attention by tapping into people’s hunger.
Insight
Serve up fresh perspectives by pulling up to the strategy department with 5 unique ice cream flavors inspired by the life of the new Comms Strategy Resident.
Solution
It’s a brat summer and what better way to celebrate than with a sweet treat from the Gen Z resident who can speak to what’s happening in pop-culture.
Why would this work?
Role
Strategy, Art Direction, Graphic Design
